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Digital Marketing Course

Course Overview:

Welcome to our Digital Marketing course, where we delve into the dynamic world of online promotion and engagement. In today's digital age, mastering the art and science of digital marketing is essential for businesses, entrepreneurs, and professionals alike. This course is designed to equip you with the knowledge, skills, and strategies needed to thrive in the competitive landscape of digital marketing.

Course Criteria

Duration
6 Months / 1 Year

Mode
Online / Offline

Certification
Eduhome Institute

Optional Certification
Meta
(Online Verifiable)

Course Curriculum:-

Introduction to SEO:

  • What is SEO?

  • Importance of SEO in digital marketing

  • How search engines work

 

Keyword Research:

  • Understanding keywords and their types

  • Keyword research tools and techniques

  • Long-tail keywords and their significance

 

On-Page SEO:

  • Title tags, meta descriptions, and headers

  • URL structure and keyword optimization

  • Image optimization and alt tags

  • Internal linking strategies

 

Content Creation and Optimization:

  • Creating high-quality and relevant content

  • Importance of originality and value

  • Content length, readability, and formatting

  • Using keywords naturally and avoiding keyword stuffing

 

Off-Page SEO:

  • Backlink building strategies

  • Understanding link quality and relevance

  • Guest posting and outreach

  • Social signals and their impact on SEO

Local SEO:

  • Optimizing for local search results

  • Google My Business optimization

  • Local citations and directory listings

SEO Analytics and Measurement:

  • Setting up Google Analytics and Google Search Console

  • Tracking keyword rankings and organic traffic

  • Analyzing user behavior and conversions

  • Measuring the effectiveness of SEO campaigns

 

SEO Tools and Resources:

  • Overview of popular SEO tools (e.g., SEMrush, Ahrefs)

  • Using tools for keyword research, competitor analysis, and site audits

 

SEO Strategy and Planning:

  • Developing a comprehensive SEO strategy

  • Setting goals and KPIs for SEO campaigns

Conclusion:

By completing our Digital Marketing course, you will gain the knowledge, skills, and confidence to navigate the ever-changing landscape of digital marketing with ease and proficiency. Whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer seeking to break into the industry, mastering digital marketing techniques will empower you to achieve your business objectives, connect with your audience, and drive measurable results.

 

Are you ready to unlock the power of digital marketing? Join us on this transformative journey and take your marketing efforts to new heights!

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